Marketing Background. Data science principles.
Bridging the gap between the marketing and analytics teams
Meet the CRM SCIentist
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Meet the CRM SCIentist *
Hi, I’m Max, the CRM scientist. Bit of an odd title, but let me explain.
My background is in marketing, mostly CRM (customer retention), and have been doing it for close to 15 years now. I worked for e-commerce companies (Glasses Direct, MedicAnimal), fintech (Gen H, My Money Matters), membership (The CLA) and also some prior freelance work.
More recently, I started digging into data science (propensity, clustering, regression, sampling, testing, distributions etc. and realised it helps immensely with CRM. Lots of math involved and despite being really bad at math at school I really enjoy it now!
So here we are, launched CRM Scientist to help people and business make sense of their data and improve customer engagement & retention.
Get in touch (you’ll also always be speaking to me, no AI, no bot)
Nice to meet you!
Max!
How can I help?
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I look at what your customers are actually doing, not what the org chart assumes they're doing. Where they drop off, what actually gets them to convert, where you're losing them. All pulled from the data, not guesswork.
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Welcome flows, lifecycle campaigns, trigger-based sends — I build them across Emarsys, HubSpot, Dot Digital, Mailchimp. Based on what your engagement data actually shows, not a generic best-practice template.
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I'll go through your CRM properly. Data flows, segmentation logic, the automations nobody's touched in two years. Then fix what's broken and build what's missing.
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A dashboard tells you what happened. I dig into why, how, when, where etc. the patterns and drivers that actually explain performance, not just track it.
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Clustering, propensity modelling, proper hypothesis testing for when "I think this segment converts better" needs a real answer instead of a hunch.
Pricing
£400 per day
Most projects are fixed-price: we agree the scope, I tell you how many days it needs, that's your quote. No surprises.
Ongoing support available on a monthly retainer. Priced on the size of your customer base.
Not sure what you need? Get in touch, first chat is free.
Ready to Chat?
Schedule a free 20-minute call to see how I can help.
